• Turkey's best-known and most beloved brand for baby, kids, and teens rooms.
• The pioneer in creating and specializing in the "Teens Room" concept.
• 30 years of experience in the furniture industry.
• A wide range of products with various designs and pricing options.
• A commitment to quality and safety certified by international standards.
• International experience with over 500 outlets in 71 countries across 5 continents.
• An expert marketing and sales team.

Location Selection

Çilek’s experienced sales and architecture team assist you in choosing the most suitable and profitable store location by evaluating key criteria such as rent-to-performance ratio, traffic, visibility, and local competition.

Free Architectural Design and Turnkey Store Development

The location you select will be reviewed by Çilek’s architecture team to create a complimentary architectural project at no cost. The project will be closely supervised during the construction phase by Çilek’s architecture team, ensuring all details are executed in accordance with Çilek Concept Store principles. If desired, your Çilek store can be delivered on a turnkey basis, fully completed and ready to operate.

Çilek Concept Store

Every Çilek store around the world upholds the same high standards of quality defined by our Concept Store identity. Each location reflects Çilek’s signature approach to design — vibrant accessories that bring rooms to life, elegantly curved partition walls, dedicated display zones, and the iconic “spots” that have become a symbol of Çilek globally.

Advertising and Communication Support

Since its foundation, Çilek has continuously invested in its brand through advertising and communication activities. Through our national and local image campaigns, we help our dealers keep their stores vibrant and their markets dynamic.

Expert Regional Managers

Our expert regional managers regularly visit dealers to share updates on new products and campaigns, listen to feedback, and provide effective solutions. Dedicated to their regions and well-acquainted with local markets, they offer hands-on support in key areas such as stock planning, merchandising, and in-store display management.

Marketing and Promotional Materials

Çilek promptly delivers printed materials — such as catalogs, brochures, price lists, and posters — that introduce our products and services and serve as a guide for customers, along with in-store promotional materials to support your sales activities.

Location-Specific Product Mix

Çilek's experienced product management team determines the most suitable product mix based on the region's social, economic, and demographic characteristics, as well as the location of your store. This increases your efficiency per square meter.

Sales and Assembly Training Programs

Before store openings, we provide free training to ensure that your sales and assembly teams deliver service in line with Çilek standards. After the opening, training continues periodically within the framework of Çilek Academy.

After-Sales Support Line

Our free After-Sales Support Line helps reduce your workload by providing consumers with a direct channel to reach sales points, access campaign and pricing information, request spare parts, and activate warranties.

• Entrepreneurial spirit, strong work ethic, and belief in the Çilek brand
• Actively engaged in business operations
• A customer-oriented approach that listens to the customer
• Proven experience in retail and sales
• Minimum initial investment of €100.000 for store setup, warehouse, and fixtures
• Store space of at least 200 sqm in a high-traffic area with strong potential and reasonable rent