Be a Dealer

Çilek, with over 500 outlets spread across 71 countries on 5 continents, has developed its franchise system in accordance with international franchising principles. To Çilek, the critical factor in becoming a leading brand in baby, kids, and teens furniture worldwide is having entrepreneurial, dynamic, hardworking, and experienced dealers.

We invite you to invest in a Çilek Concept Store, a respected and profitable business model, and become a part of the Çilek Family.

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• Turkey's best-known and most beloved brand for baby, kids, and teens rooms.
• The pioneer in creating and specializing in the "Teens Room" concept.
• 30 years of experience in the furniture industry.
• A wide range of products with various designs and pricing options.
• A commitment to quality and safety certified by international standards.
• International experience with over 500 outlets in 71 countries across 5 continents.
• An expert marketing and sales team.

Location Selection

Çilek's expert and experienced sales and architecture team will assist you in choosing the most suitable and profitable location, considering criteria such as rental performance, traffic, visibility, and competition.

Free Architectural Project Design and Turn-Key Stores

The location you select will be reviewed by Çilek's architecture team to create a complimentary architectural project at no cost. The project will be closely monitored during construction by Çilek's architecture team. All details will be executed in accordance with the principles of a Çilek Concept Store. If desired, your Çilek store can be delivered on a turn-key basis, ready to operate.

Çilek Concept Store

All Çilek stores worldwide maintain the same level of quality in compliance with Concept Store standards. Key features of all Çilek stores include colorful accessories that enhance the ambiance of a real room, curved partition walls, special selling spaces, and the iconic "spots" that symbolize Çilek globally.

Expert Regional Managers

Expert regional managers will regularly visit you to provide information about new products and campaigns, listen to your suggestions and address any problems, ultimately finding solutions. You can receive professional assistance from our regional managers, who exclusively serve your region and are well-acquainted with your city, on various matters, from stock planning to display management.

Marketing and Promotional Materials

Çilek promptly delivers printed materials such as catalogs, brochures, price lists, and posters to introduce products and services and serve as a guide for customers, along with promotional materials for your store.

Location-Specific Product Mix

Çilek's experienced product management team determines the most suitable product mix based on the social, economic, and demographic characteristics of the region where your store is located. This increases your efficiency per square meter.

Training of the Sales and Assembly Staff

Before opening, your sales and assembly team will receive free training to ensure they can provide service in line with Çilek standards. After opening, this training will be periodically provided through Çilek Academy.

After-Sales Support Line

With the aim of enabling customers to reach outlets, obtain information about campaigns and product prices, request spare parts, and activate warranties, as well as lightening your workload, we offer a Free After-Sales Support Line.

• Entrepreneurial spirit, hardworking, and a belief in Çilek.
• Embracing and actively following the business.
• A customer-oriented approach that listens to the customer.
• Experience in retailing and selling.
• An initial investment of a minimum of €100,000 for store, warehouse, and fixtures.
• A store location of at least 200 sqm with significant potential, high traffic, and affordable rent.